Find the local businesses that need your product.
We set up a ScoutedLead pipeline for your product: the businesses you sell to, what makes one a fit, and what your team says first. Leads arrive in your CRM or listing import with the evidence attached.
No sales sequence. A person reads every message and replies.
- Leagues
- Coed kickball (Tue), sand volleyball (Thu), flag football (Sun), bowling (Wed)
- Registers on
- A Google Form, with payment at the first game
- Timing
- Winter registration opens Nov 15 (printed on the leagues page)
- Reasons
- Makeshift registration Not on your marketplace
checked Oct 22, 2026 · every field cites its page
Reasons that fit a platform
They use a competitor
“Your studio books through another scheduler”
The platform is named, with the page we saw it on. The pitch is a switch, never "you don't have it".
Booking, scheduling and payments
A makeshift tool
“Free agents sign up through a Google Form”
Forms, PDFs and "pay at the field" are often the easiest businesses to move.
Registration and league platforms
Not on your marketplace yet
“Your league isn't listed in our Chicago marketplace”
We deliver listing-ready records. You publish them and run the claim flow.
Marketplaces and directories
Playbooks we can build
A playbook is the part of ScoutedLead that changes with your product. A few examples:
| Your product | Who we find | The reason to reach out |
|---|---|---|
| Booking software | Salons, studios, chiropractors, repair shops | No online booking, or a scheduler you can replace |
| Payments and point of sale | Independent shops and services in your territory | The payment system their site shows today |
| League and registration platforms | Rec leagues, clubs and their organizers | How they register teams, when registration opens, whether they’re on your marketplace |
| Marketplaces and directories | The businesses your buyers search for | Not listed with you yet |
How we set it up
We start with a call about your product, your markets and what a good customer looks like. Then we write the playbook, build a test set of businesses checked by hand in your vertical, and run the playbook against it until its answers match.
The first live run is one market. You see every lead and its evidence before anything is sent, and the playbook is tuned on what your team says about them.
What each lead includes
Each lead comes with the business, its website and city, the reason to reach out with the evidence and the date we checked it, and the contact details the site publishes. It also carries the platform it uses today and the fields your playbook asks for. For a league platform, that’s the sport, night, season, venue and price. For an organizer that runs several programs, you get one lead with each program listed under it.
Leads can arrive in a spreadsheet, through a webhook or in your CRM, with HubSpot first.
Common questions
How is it priced?
There are two ways to work together. We can set the pipeline up for your team for a one-time setup fee, or we run it for you on our own infrastructure and you pay for what you use. We quote after a short call, once we know your markets, your volume and where the leads should go.
Do you contact businesses on our behalf?
No. ScoutedLead delivers the leads and, if you want them, drafted first messages in your voice. Your own team, partners or resellers review and send them from your own systems, so you stay the sender and stay in control of what goes out under your name. We never send cold text messages for anyone.
What data ends up in our CRM?
Facts read from each business’s own website: the business name, its website, the reason to reach out with its evidence, the platform it uses today, the fields your playbook asks for and the contact details the site publishes. We don’t put Google review data or ratings into customer feeds, and a field the site doesn’t state stays blank.
How do you keep wrong leads out?
Before a playbook sends anything, we run it against a set of businesses checked by hand for your vertical, and it goes live only when its answers match. Findings are re-checked before a lead is reused, because websites change. When a business tells you a finding is wrong, it becomes a new test case for every customer.